A responsible commitment to sustainability in the pulp and paper industry requires maintaining a delicate balance of environmental, social and economic interests. Each element is inter-related. If we are not creating economic and social development opportunities within the communities where we work, there’s a greater likelihood communities will turn to unsustainable forestry practices for their livelihoods, contributing to the deforestation problem. If we are not profitable as a company, we cannot invest in active conservation programs that protect critical forests and endangered species. Here, we share insight into challenges and solutions for balancing the “Triple Bottom Line”: people, planet and profit.