About This Author

Ian L.

Ian Lifshitz is the North American director of sustainability and public affairs for Asia Pulp & Paper Group (APP). He is responsible for leading the company's sustainability and media relations and other related stakeholder engagement programs across Canada, the United States and South America. Ian is also charged with leading the company's North American CSR activities, translating many of APP's successful conservation, biodiversity and social community programs to American audiences.

Ian is a strong advocate of emerging nations' rights to independently manage their own natural resources, while balancing economic and environmental priorities. He is a regular contributor to both environmental and paper industry publications, as well as a regular participant in industry roundtables and forums.

Ian has 15 years of strategic communication expertise, and has consulted with many international organizations, developing environmental and corporate social responsibility programs.

Blog Posts by This Author

Tree Trunk

APP: Beyond Compliance

| 2012, November 27

I had the pleasure of speaking at the 27th annual RISI North American Forest Products Conference in October 2012. RISI is the leading information provider for the global forest products industry, and the annual conference is an opportunity for us industry folks to come together and discuss a wide variety of issues during topical sessions, …

Jinhai PM2 Paper Roll Image

I am very pleased to announce that APP has taken an important step in North America , having recently joined two high-tier industry associations. Our industry is undergoing rapid change. As such, it’s crucial that APP participates in the dialogue taking place among other North American peers and industry participants. Such intra-industry discussion and collaboration …

RFR_post_pic

On September 25, I was fortunate enough to attend the International Trade Administration’s US-Indonesia Commercial Dialogue Plenary Meeting (the ITA falls under the US Department of Commerce). The objective of the meeting was to bring global businesses and other organizational stakeholders together to identify specific opportunities to improve and increase trade between the two countries. …

Flickr Photo: Eucalyptus Plantation

The presence of recycled material in paper and packaging is a defining factor for sustainability in the eyes of consumers. There’s even a misperception that recycled products must have a certain look and feel, making them environmentally-friendly. For this reason, some brands have integrated the telltale brown recycled “look” into their packaging as a symbol …

APP Infographic: Sustainable Paper Cropped

If you don’t live and breathe pulp and paper like we do at APP, you may not know about the intricacies of the sustainable paper industry. The infographic pasted below this post provides a quick at-a-glance explanation of the sustainable paper industry, from the planting cycle through forestry production and ending in the final product …